Wall of ❤️
Hear real stories from real people who have worked with me to land career-defining roles, double their salaries, and stop second guessing whether they deserve to be in the room within hours of working together.
"I got four pay raises, moved from senior IC to Director, and finally started getting recognized for the work I was doing all along.
I was working endless hours, doing the job of a manager but without the title (or the salary).
If you’re tired of waiting for people to notice you, Yota will make sure they do."
— Fatma Köstekli, Director of Product Design at Vinted
"When Yota told me what I should be earning, I called her delusional — that's how deeply I was undervaluing myself.
Within a year, I increased my salary significantly and stepped into my first director role. More importantly? I finally learned to recognize my own worth and stop downplaying my achievements. I no longer question whether or not I deserve a seat at the table."
— Haja Cessay, Director of Communications at Adevinta
"After working with Yota, I was promoted to Director, grew my team from 2 to 20+ people, and increased my salary by over 30%.
I came to Yota completely burnt out, managing a small team and working insane hours. I thought that's what success in tech required.
But the real win? I'm working less and achieving more. If you think endless hours are the only path to growth — they're not."
— Melanie Bochman, Senior Director of Corporate Communications at Staffbase
"I had the experience, but I didn’t see myself as a Director. I was playing small, second-guessing myself.
Yota helped me stop waiting for permission. Within months, I stepped into a Director role with a 23% salary increase. The best part? I finally feel like I belong in the room—not just observing from the sidelines."
— Naz Pelen, Director of Product Design at HelloFresh
“Being made redundant felt like a dead end. Even with experience, I had no idea how to reposition myself or where to go next.
Yota helped me turn it into an opportunity. Instead of taking a step back, I landed a higher-paying, more fulfilling role that finally feels aligned. What could have been a career crisis ended up being the best move I’ve ever made."
Marie Demont, VP of Marketing at Aware
“I spent years trying to get promoted. It never happened. One session with Yota? Promotion locked in. Pay bump secured.
Turns out, I didn’t need to work harder—I just needed to communicate my value the right way."
Karolina Plaskaty, Chief People Officer at Varda
“Yota is an empathetic and insightful coach that also has a deep understanding of the technology industry.”
I would definitely recommend Yota to anyone that either has issues with their current career growth, or is looking to improve on their existing managerial skillset.”
George Markou, Director of Product Management at Schoox
“I would highly recommend Yota to anyone regardless of where they are at in their career journey but specifically I'd recommend to folks who are career changers or thinking of making such a change. Yota is your person!”
Adriana Katrandzhieva, Associate Managing Director at Infinite Lambda
“Yota changed how I saw myself. She didn’t just help me get promoted three times and nearly double my salary — she helped me recognize my own potential.
Before Yota, I couldn't see my own potential as anything beyond an individual contributor. I now manage multiple regions for my company. The moment I started seeing myself as a leader, everything changed.
I would highly recommend Yota to anybody who’s willing to do things differently, to stand out from the crowd, while becoming the best version of yourself."
Pablo Sierra González, PhD, Medical Director at Blueprint Medicines