Hi, I’m Yota.
A software engineer-turned-coach, founder and speaker — here to help you find a way to lead that feels like you.
Whether you want to step into the next level of your career (and get the salary to match) or you're ready to establish industry-wide impact and recognition.
It's all about recognizing your own magic — and then showing the world exactly how amazing you are.
I help you recognize what makes you uniquely powerful, own your worth, and communicate your value in a way that opens doors and creates opportunities.
No more waiting to be noticed.
No more playing small.
Just pure, authentic you — shining exactly as bright as you should.
My story
A little bit of Greek sunshine in London
I grew up in Athens, and the sunshine and warmth of my home has become a part of my personality. (That much will become clear the first time we talk, I promise.)
I moved to London and fell in love with the tech scene — there were so many amazing people and ideas, everything was so alive and diverse.
My journey from code to coach
I started my career in tech—starting as a software engineer and working myway up into senior roles at Amazon and Yahoo.
Big teams, big projects, big responsibilities.
I loved solving complex problems, working with brilliant people, and building products that reached millions.
But here’s the thing. The moments that truly lit me up?
🔥 Not shipping code.
🔥 Not optimizing systems.
🔥 But helping people step into their power.
When I helped someone finally own their voice in a room full of execs.
When a teammate realized they were already leading — long before their title caught up.
When I watched someone step into their confidence and change the entire trajectory of their career.
And one day, it hit me: THIS is what I’m meant to do.
So I made the boldest move of my life.
I left my job, went back to school to get my Master’s in Coaching Psychology from UCL , and got to work helping people transform their careers — and their lives.
And since then?
✨ I’ve worked with 500+ tech leaders, from first-time managers to C-suite executives and founders, helping them see their own amazingness and really step into their full potential as leaders
✨ I’ve built Together in Tech, a 5,000+ person community all about the human side of working in tech.
✨ I’ve been named a UK Delegate to the UN’s Commission on the Status of Women, become an advisor to UCL’s School of Management, and spoken on stages around the world.
“Yota changed how I saw myself. She didn’t just help me get promoted three times and nearly double my salary — she helped me recognize my own potential.
— Pablo Sierra González, PhD, Medical Lead - IBERIA & UK at Blueprint Medicines
Now, it’s your turn.
It’s time to find your way and become the leader you really want to be.
Are you in?