Start building a personal brand that shines

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Free Personal Brand Playbook

Learn how to share in a way that's authentic to you.

Find out how to get over the feeling that you're bragging. 

Join my newsletter “Positive Post” and receive the Playbook as a welcome gift!

Personal branding. Yep, it's a big thing, and maybe a little (or a lot) intimidating. 

But I know — and I hope you know — that you have ideas and experiences that are worth sharing. No matter where you are in your career, there are always people who are a step or two behind you, and so ready to hear what you have to share. 

This guide gives you all the steps I lead my clients through when we start building their personal brands. You'll get actionable exercises, tips, and everything you need to get started on building a personal brand that will help you step up, start sharing your stories, and open the doors to epic opportunities. 

Here's what I'll cover:

  • A one-minute exercise that will create the foundation for your brand

  • How to know whether people are seeing you the way you want to be seen

  • How to find the stories that will make people pay attention and want to know more

  • How to figure out what to share, without having to be a branding expert

  • Super actionable steps to start getting your brand out there

Client Love.

  • "From the very first session, she made me feel at ease. Her natural ability to build a relationship with a client is one of a kind, not forced or scripted. She listens attentively and asks intelligent, challenging questions. With every session, I felt more confident, aware of my strengths and always walked away with practical tips I could implement in my daily work. Yota helped me unpack my potential during a difficult time in my career and navigate my path to promotion to my dream role."

    Karolina Plaskaty

    Head of People | Curve

  • "Yota has empowered me through so much change last year. She has been excellent in helping me find the answers I knew I had within, supporting me through tough conversations, and helping me build my own personal brand. Her dedication to coaching comes through in every conversation with her, she is driven, empathetic, and gets stuff done. I can't thank her enough for all the support she has provided, and will recommend her openly to every one that is going through moments of change."

    Naz Pelen

    Director of Design | HelloFresh

  • "After working with Yota, not only do I feel more confident in my role as a leader, I also found a new sense of purpose in my job! She really made me leave my comfort zone and challenged me in many different ways. Yota helps you to explore all the versions of yourself that you could possibly become, and then take an informed decision about which of these you want to develop towards."

    Melanie Bochmann

    Director Corporate Comms | Jobandtalent

  • "Yota focuses on your overarching growth and mindset changes, and thus, her coaching has a long lasting effect and helps you improve on your skills holistically. The most important aspect of Yota as a coach though, is that she genuinely cares about her clients, which in turn, makes you actually anticipate for your next session with her."

    George Markou

    Director of Design | Schoox

  • ""This was my first experience working with a coach and it brought me so much! Yota coached me on a personal and professional level. She helped me to achieve my goals while guiding me on how to deal with stress in a better way. Her unique coaching skills and methodology helped me to win an Award in my industry and also to climb the Kilimanjaro!""

    Cecilia N’Zaou

    Head of Product Marketing | InMobi

  • "Yota's way of coaching is different from anything I've seen! She was empathetic, always shared useful examples and experiences, made me comfortable and really helped to build my confidence up. One of the main things for me is that Yota is a very personable and energetic and she could relate (and vice versa) to me and my experiences. The thing that stood out for me is that she gave me practical ways I could implement to make changes in the direction I wanted."

    Adriana Katrandzhieva

    Senior Delivery Lead | Infinite Lambda

Coach. Founder. Speaker.

Coaching for tech leaders and teams.

I’m a software engineer-turned-coach, and the founder of Together in tech, a tech community with over 6000 members.

I've worked in tech for over 15 years, leading teams at Amazon and Yahoo before getting my MSc in Applied Positive Psychology & Coaching, and becoming an ICF accredited coach. I'm also a UN Women UK Delegate to the United Nations Commission on the Status of Women.

I've worked with leaders and teams across some of Europe’s biggest tech companies, including Sky, Booking.com, Delivery Hero, Amazon, and Freetrade. I'm also a guest lecturer at UCL, and speak widely about leadership, confidence, imposter syndrome, and women in tech.

I'm very honoured to be the 2022 winner of the Leading with Purpose Award from the Reframe Women in Tech Awards.

Where can I send you the

PERSONAL BRAND PLAYBOOK?