Personal branding for founders

Build a founder brand that unlocks your full potential — and feels like the best version of you

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Tell me if this sounds familiar:

As a founder, you know you should be out there, making connections and sharing your vision. But let's be real — the idea of "personal branding" makes you want to curl up under your standing desk.

Maybe you're thinking:

  • "I barely have time to run my business, let alone manage a personal brand."

  • "Won't I come off as overly self-promotional if I put myself out there?"

  • "Do I really need to dance on TikTok or share what I had for breakfast?"

  • "My product should speak for itself. Why do I need to be the face of my company?"

Here's the truth: in today's world, YOU are as much a part of your company's story as your product or service. Your journey, your passion, your unique perspective — these are the things that make people sit up and take notice.

But here’s the good news:

Building a powerful personal brand doesn't have to mean becoming someone you're not (or spending all your time on social media).

Picture it: You, twelve weeks from now. You’re finally showing up in a way that feels completely authentic (online and off) — and people are loving it.

  • You’re attracting new clients or customers, investors, and team members who truly get your vision and want to be part of it — and they’re coming to you

  • You’re becoming a sought-after voice in your industry (on your own terms)

  • You can charge premium rates because people understand the value you bring

  • You feel a complete alignment between who you are, and how you show up in the world

This isn't about creating some polished, artificial image of you. It's about amplifying your authentic self in a way that resonates with the right people — and propels your business forward.

Ready to build a personal brand that feels genuinely you, and becomes one of your most valuable business assets? Let's make it happen.

Introducing: The Founder Brand Breakthrough

My proven 7-step process to build an authentic, powerful personal brand.

  • We'll start with a thorough look at your current brand. Think of it as a complete audit of how the world sees you, where we figure out what's working, what's not, and where the gold nuggets of opportunity are hiding.

  • Using insights from our deep dive, we'll build a tailored strategy that aligns your personal brand with your business goals. We'll fine-tune everything from your positioning to your content approach.

  • No more guessing what to do next. We'll create a clear, step-by-step plan for the next 3, 6, and 12 months. You'll always know your next move to keep your brand growing.

  • Time to make your brand shine visually. We'll coordinate pro photos and give your online profiles a makeover that truly represents you.

  • Let's get your message out there. We'll develop a content strategy that showcases your expertise, and I'll guide you in creating and sharing content that resonates with your audience.

  • Now we'll focus on growing your influence. We'll identify speaking gigs, explore strategic partnerships, and even prep you for media appearances to boost your visibility.

  • We'll regularly check in on how your brand is performing, learn from what's working (and what's not), and continually refine our approach to keep you moving towards your goals.

“Yota helped me uncover a version of myself that I didn’t know existed. It’s been game changing.”

— Laurence Taylor
Founder @ Hipten

What sets this experience apart is our focus on mindset. We don't just polish your outward image — we tackle the internal blocks that are holding you back.

I’m not just a personal brand strategist — I’m a coach. My focus is on helping you create changes that go way deeper than just a new headshot.

By aligning your inner beliefs with your outer brand, you can radiate an authenticity that's truly magnetic. This isn't just branding; it's a transformation in how you see yourself as a founder and leader.

Meet your coach

Hi, I'm Yota — a software engineer turned coach and personal branding expert with 15+ years of experience in tech leadership.

My work combines my real-world tech experience with my MSc in Coaching Psychology and focus on authentic leadership.

I'm here to be your coach, advisor, and biggest cheerleader as you develop your founder brand.

Here’s what makes working with me different

I’m an accredited coach with a master’s in coaching psychology

I have an MSc in Applied Positive Psychology and Coaching, and am accredited by the International Coaching Federation (ICF). Everything I do is evidence-based and rooted in the psychology of performance, so it gets real-world results.

I’m here to help you show up as your best self — inside and out

We don't just work on your outer image. We align your inner beliefs with your outer brand, creating an authentic presence that’s truly magnetic.

I know what I’m talking about, because I’ve done it myself

When I left my corporate career and started my business journey, I knew nothing about personal branding. By focusing on own brand I’ve been able build a full practice of perfect-fit clients, built a community of over 6000+ people, and have been sought out with some incredible opportunities — including being asked to speak at Google, becoming a visiting lecturer and board member for UCL’s School of Management, and being asked to speak at conferences around the world.

“Within two months of working with Yota, I landed the most interesting project I've had in my career. And it was on a scale that was much greater than anything I'd done previously."

Quentin Crowe
Founder @ QCx Marketing Limited

Even branding and marketing experts find it challenging to communicate the true magic of who they are and what they do.

See how I helped Quentin get clear on his own founder brand— and unlock his full potential in the process.

What to expect

Throughout this journey, I’ll be your coach and guide. We’ll meet to tackle challenges, refine your strategy, and celebrate your wins. You’ll have a seasoned tech insider and branding expert in your corner, guiding you every step of the way.

Through our work together, you will:

Get really clear on who you are — and how to show up so it’s just as clear to everyone else.

We'll define your unique value proposition and the core message that sets you apart in your industry.

Connect with your perfect-fit people.

Identify and deeply understand your ideal audience, to make sure your brand resonates with the right people.

Find your authentic style and bring it to life.

Create a cohesive visual brand that authentically represents you across all platforms, so that as soon as people land on your profile they get it.

Unblock any limiting beliefs that have been getting in your way.

Find and dismantle the inner blocks and limiting beliefs that have been sabotaging your success, so that you can stop holding yourself back and really own your brilliance.

Build a magnetic brand that’s true to you.

You’ll build a powerful personal brand that makes people want to be part of whatever you’re building.

Ready to stop playing small and start building a brand that feels like you— and becomes one of your best business assets?

Let’s go.