Discover what’s possible when you finally see and own your true worth.

Get my step-by-step guide to uncovering your professional value, so you can finally get the recognition (and salary!) you deserve.

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Hi, I’m Yota.

A coach on a mission to transform how you show up in the world, making the shift from self-doubt to unstoppable confidence.

Whether you're:

  • a founder who wants to build a standout brand

  • a senior leader who wants to find a way to lead that feels like you

  • an emerging leader who knows you’re capable of so much more

I’ll show you exactly how to make it happen — from a place of true confidence and authenticity.

Real results, real leaders

  • 30-100% salary increases

    Most people who work with me bump their compensation, often doubling their salaries in one go.

  • From IC to Leader in 3 months

    My clients make career jumps that usually take years, way faster than average.

  • 92% Promotion Success Rate

    When we work on your career strategy, you don’t just hope for the next level —  you make it happen.

"I had the experience, but I didn’t see myself as a Director. I was playing small, second-guessing myself.

Yota helped me stop waiting for permission. Within months, I stepped into a Director role with a 23% salary increase. The best part? I finally feel like I belong in the room — not just observing from the sidelines."

Naz Pelen, Director of Product Design at HelloFresh

If you’re like most of my clients, you’re already performing way beyond your current role and responsibilities — you just don’t realise it. And neither does anyone else.

I’m here to help you see (and own) your true value — and then make sure everyone else can see it, too.

Knowing how to do your job is one thing. But when you also know your worth? That’s when the magic happens.